Mushroom Matters

3 Simple Sustainable Habits You Can Start Today on Earth Day (Without Overthinking It)

If you’re looking to be a little more thoughtful about your impact, here are three simple ways to start.

The Functional Mushroom Boom Has a Trust Problem

Functional mushrooms are booming, but trust is at risk. Learn how Sēkwl prioritizes transparency, quality, and science in a crowded category.

Research, Not Rhetoric: How I Read Mushroom Studies and Wellness Claims

By Matthew EatonChief Beverage Officer & Founder When I first discovered functional mushrooms during my health jo...

What My Master’s Has Taught Me About Mushrooms, Wellness, and Asking Better Questions

By Matthew EatonChief Beverage Officer & Founder In order to understand why Sēkwl exists, you have to first under...

Why We Built Sēkwl: A Founder’s Journey Into Functional Mushrooms

Sēkwl founder Matthew Eaton shares how a health scare, curiosity, and research into functional mushrooms led to building a more intentional wellness brand.

Why Being “Non-Alcoholic” Doesn’t Mean You’re Missing Out

Choosing non-alcoholic doesn’t mean less fun. Learn why Dry January often leads to better sleep, clarity, and a more intentional way to unwind.

Non-alcoholic functional mushroom seltzer enjoyed during a calming Dry January evening ritual at home

How Small Daily Rituals During Dry January Create Real Balance

Dry January doesn’t require a big reset. Small, repeatable rituals, like an intentional non-alcoholic wind-down, are what create real balance.

Flavor-forward functional mushroom sparkling seltzer from Sēkwl Beverage House enjoyed as a non-alcoholic daily ritual

Why Flavors with Function Matter: Choosing the Right Sēkwl for Your Dry January Rituals

Flavor comes first. Always. This Dry January, learn why flavor is an essential part of function, how botanicals elevate functional mushrooms, and how to choose the right Sēkwl flavor to match your daily rituals.