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Responsibility & Sustainability

Responsibility at Sēkwl

We know - you here every day about how companies are "becoming green." Very sadly, there is a lot of greenwashing that takes place. As a consumer product company, we absolutely have an impact. We buy materials, we operate a location, we ship products.

All of that is true, and... there are ways to be a better business, to significantly minimize environmental footprint, to strengthen community impact, and to leave the world better than we found it.

We believe that business can, and must, do better and we are on a mission to prove it is possible.

We look out for our sphere of influence. We're not here to make false promises, so take a look at some of our initiatives below to reduce our impact and make the world a better place. We aren't perfect, and we won't always get it right. Our commitment is to be transparent about the good, the bad, and the ugly.

We just launched in May of 2025, but we plan to publish an impact report annually after our first year of operations. Our ask is to help hold us accountable as we collectively work to show that better business is possible!

1 - Providing Financial Support

2 - Minimizing Waste During Production

3 - Responsible Packaging

4 - Responsible Ingredients

5 - Energy From Our Operations

1 - Providing Financial Support

We're committed to giving a portion of our revenues to casues that matter, improving the planet and improving individual lives.

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1% For the Planet Member

As a member of the leading business alliance for the planet, we give back 1% of every can sold to initiatives to create a better planet for everyone.

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Coral Gardeners Supporter

A portion of every can sold supports the coral reef restoration work of Coral Gardeners, because healthy coral reefs are essential to a healthy ocean and planet.

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1% for LGBTQ+ Mental Health

As a LGBTQ+ owned company, its important to give back to our community, and we've choosen to support mental health initiatives in our community.

2 - Minimizing Waste In Production

Consumer products can generate a lof of waste in their production, we minimize this as best we can.

Recycling

Our municipality doesn't offer recycling at our location, yet we recycle anyway. We have local partnerships with SustainAbility to recycle some materials, Ridwell for some items, and then Terracycle for hard to recycle items that we must have like latex gloves, face masks, and other muiti-layer packaging.

Shrink Wrap Free Pallets

We've met with many can manufacturers and selected a partner that shares our commitment to the planet. Our partner ships our cans on reusable pallets of, wrapped with cardboard instead of stretch plastic, minimizing our plastic use. We then return all pallets and packing items to them for re-use.

Right-Sized Boxes

Custom shipping boxes sized perfectly for our cans mean no air-fill poly bags or crinkled up paper, and less volume and thus emissions during shipping. We use only post-consumer recycled materials for our shipping boxes.

Composting

All of those Sēkwl flavors that you know and love come from plants, spices, and fruit! We compost all of the botanicals used to create our flavor extracts, creating nutrient rich soil amendments instead of landfill waste.

3 - Responsible Packaging & Shipping

We're committed to giving a portion of our revenues to casues that matter, improving the planet and improving individual lives.

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Aluminum Cans with 79% recycled content

No Plastic Sleeves

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100% recycled rings

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100% recycled cardboard boxes

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Paper based packing tape, no plastic here!

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Ground Shipping Only, No Express Air

4 - Responsible Ingredients

Instead of artificial or natural flavors sourced from a flavor company, we extract all our own flavors in-house directly from plant materials.

These plants come from all over the world, and we only order certified organic items from reputable companies.

5 - Electricity & Energy

We minimize electricity and natrual gas from our operations and deliver in Colorado using only EVs.

Doing Business Better (More Responsibly)

We are just getting started on our path to proving that business can be better. We don't see it as a choice, but an imperative for all business owners. We can operate a successful business, and also know that while cheaper supplies and ingredients are available, that the Earth and all life that inhabits this beautiful planet, are worth the extra few cents.

Let's do this, together.

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