Why Sēkwl is Raising a Can on National Mushroom Day

By Matthew
Eaton
Chief Beverage Officer, Sēkwl Beverage House

Every October 15, we celebrate one of nature’s most remarkable ingredients — mushrooms (because they are going to take over the world!). But here at Sēkwl, National Mushroom Day isn’t just another date on the calendar. It’s a reminder of why we started this brand in the first place: to make functional mushrooms part of everyday life, helping people cope with the modern stressors we face daily and find balance in their lives.

It’s been nearly six months since we launched, and we’ve watched thousands of people across the country discover how our mushroom-powered beverages can fit seamlessly into their daily rituals. We knew the functional benefits of mushrooms going in, but what we learned from you was how they would support your rituals, big or small, and cultivate moments of self-care. From quiet mornings to post-workout resets, our mushroom-based adaptogenic beverages are helping people find a little more balance in a busy life, and it means the world to us.

And we couldn’t be more excited about what this moment represents for the future!.

The Rise of Functional Mushrooms
Let’s start with the obvious: mushrooms are having a serious moment — and for good reason. Functional mushrooms like Lion’s Mane, Reishi, Turkey Tail, Chaga, and Cordyceps have been used for centuries for their adaptogenic properties, supporting focus, relaxation, and immunity.

But what’s happening now is bigger than any single ingredient trend. People are rethinking how they fuel their days. They’re moving away from caffeine crashes and sugar overloads and choosing natural, functional options that support performance and recovery — sustainably. People are also moving away from alcohol and the hangovers that accompany it and toward feel-good hydration instead. That’s where mushrooms come in. They represent a smarter, more intentional way to recharge and relax, or hype up and energize, naturally.

They’re not just a supplement anymore; they’re becoming a staple in wellness-driven beverages — and we’re proud to help lead that shift.

Rituals That Redefine Wellness
This fall, we launched Rituals, a campaign inspired by how our customers are already bringing Sēkwl into their daily lives. Because wellness isn’t built in big moments; it’s found in small ones — like cracking open a can as you get ready for your day or sipping something calm before bed.

We’ve seen people create rituals that make balance feel easy again:

• Cacao Ritual – slow down with friends and cultivate a moment to relax, reflect, and restore calm after a long day.
• Chamomile Ritual – wind-down in the evening after yoga, meditation, or an evening walk to quiet the mind for bed
• Lemon Ginger Ritual – gently start your morning with intention and get the body ready for a day filled with focus and clarity.
• Grapefruit Ritual – Find the energy boost you need for a workout or hike, and refresh and rejuvenate afterward to always be ready for what’s next.
• Hibiscus Ritual – take a moment when you’re ready to break and step away for a creativity recharge when you need fresh ideas or inspiration.
• Cranberry Lime Ritual – Unwind and have fun, whether you are kicking off the weekend with social gatherings or just getting outside for a moment in the sun.

Every ritual tells the same story: balance doesn’t have to be complicated. It can start with something as simple as what you drink. And these are just a few examples… We all have our daily rituals where we prioritize our well-being (and if you don’t, I HIGHLY recommend figuring out what works for you… even if it is just a few short moments), and this investment pays dividends! 

A Toast to the Future of Functional Beverages
Mushrooms are having a real moment because people are discovering how powerful they can be for focus, relaxation, and balance. We’re making functional mushrooms something you can grab off the shelf — whether that’s at your local yoga studio, a specialty market, or your neighborhood deli. We love these small moments of self-care and want to help you find those moments in your life, too. 

At Sēkwl, we’ve always believed sparkling water can be more than bubbles. That’s why each can is made with 1,000 mg of functional mushrooms and 100% organic ingredients — no added sugars, no synthetic additives, no B.S. Just clean, refreshing hydration that helps you reset, recharge, and refocus.

National Mushroom Day gives us the perfect reason to celebrate how far functional mushrooms have come — and how far they’re going. Because this isn’t a passing fad, it’s a movement toward natural, functional wellness that’s reshaping the entire beverage industry.

So today, we’re raising a can to the people who’ve joined us on this journey — the retailers who believed early, the customers who made Sēkwl part of their rituals, and everyone who’s discovered the power of mushrooms..

Here’s to finding balance, one sip at a time. 🍄