Why Sēkwl believes in the power of Rituals

By Matthew
Eaton
Chief Beverage Officer, Sēkwl Beverage House

Wellness isn’t built on big gestures. It’s found in the small, intentional moments we repeat every day.

When we started Sēkwl, we wanted to create something more than just another sparkling water. We wanted to make something that helped people slow down, take a breath, and be fully present in the moments that matter.

Since our launch back in May, we’ve heard incredible feedback from our community - stories about how Sēkwl has naturally found its way into people’s daily routines. Some reach for a can of Grapefruit after their morning workout, others sip Chamomile before bed, and plenty of you enjoy Cacao as part of your nighttime wind-down ritual.

Those stories inspired us to launch our new campaign, Sēkwl Rituals. It’s our celebration of the small, meaningful moments you create while sipping our adaptogenic sparkling waters. The idea came directly from you. You made Sēkwl part of your day, and we wanted to build something that shines a light on those rituals.

Why Rituals Matter
There’s real science behind why rituals make us feel grounded.

Studies from the American Psychological Association show that simple, repeated actions, even something as small as making a cup of tea, or yes, opening a can of Sēkwl, can help reduce stress and improve focus. They give our brains a sense of rhythm and stability, especially in times when life feels unpredictable.

I think that’s part of why so many of us are drawn to functional beverages right now. The beverage industry has shifted toward products that don’t just hydrate us but help us feel balanced. A 2024 Mintel report found that more than 70% of consumers are now choosing drinks that support mood, focus, or energy, and I love that we’re part of that movement.

The same health scare that inspired this business also sparked my passion for self-care. My dear friend Amy (shout out to The Rasa Remedy!) has taught me so much about how to find my path to slowing down. My biggest lesson is that this is a journey, and I work every day to find that balance for myself because it doesn’t come naturally. Patience with myself is one of my biggest self-care lessons. I think there is a clear line between true wellness and toxic wellness culture. To me, self-care isn’t about chasing peak performance or the latest wellness trend. It’s certainly not about judging anyone’s actions either. It’s about helping people find what works for them, because all of our days look different, and how we find balance and quiet moments of stillness will all look different, too. Rituals are how we intentionally make that space, and it is incredibly fulfilling to know that Sekwl is helping deliver these special moments!

The Cacao Ritual: My Moment to Pause
I think you could argue that Cacao is our most unique and indulgent flavor, and it’s my personal favorite. It’s cozy, grounding, and crafted with 1,000 mg of functional mushrooms to help calm the mind and restore balance after a long day.

I enjoy the benefits of all our flavors, but I frequently end my day with a can of Cacao, usually when I’m catching up with friends or reflecting on the day. That’s what this flavor was designed for: to remind us to pause, breathe, and reset. Cacao, Holy Basil, Ashwagandha, and Cinnamon combine perfectly with the Reishi and Chaga functional mushrooms to deliver a highly adaptogenic drink that supports my favorite ritual…relaxing and connecting.

If you’re trying it for the first time, this week’s a perfect time!

Rituals Worth Savoring
Rituals remind us that wellness doesn’t have to be complicated. It can be as simple as the sound of a can opening, the first sip that hits just right, and the quiet exhale that follows.

Over the next few weeks, we will be sharing more about our favorite rituals, paired perfectly with our favorite flavors!

My hope with Sēkwl Rituals is that it encourages all of us, myself included, to slow down just a little, to enjoy what’s in front of us, and to celebrate the moments that give our days shape.

Here’s to finding your balance, one sip at a time!

Matthew 🍄❤️