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Our Story

Our Story

Sēkwl wasn’t born in a corporate boardroom. It started in a kitchen, fueled by curiosity and a drive to make wellness actually enjoyable.

Our founder, Matthew Eaton, never expected to champion mushrooms. In fact, they were on his “not in a million years” list. But after facing a health scare that Western medicine couldn’t solve, he took a leap of faith—experimenting with turkey tail mushrooms. The results? Life-changing. 

That journey turned into an obsession, and soon, Matthew was crafting drinks that balanced science with nature, function with flavor, and wellness with fun.

He then assembled a team of friends and family-turned-experts:

Matthew Eaton

Founder

The unlikely mushroom lover and product creator

Ryan Kelley

Co-Founder

Not only Matthew’s husband but also the financial wizard who is making it all happen behind the scenes.

Shannon Eurich

Co-Founder

The sales powerhouse who could sell mushrooms to a forest.

John Walls

Co-Founder

Our storytelling alchemist who turns functional mushrooms into must-have drinks.

Paula Goin

Beverage House Mom + Food Safety

Our food safety and manufacturing guru ensures quality from production to your hands.

Savannah Lay-Fawks

Vibes

IYKYK

From kitchen experiments to a full-fledged brand, Sēkwl is on a mission to bring the benefits of functional mushrooms and botanicals to everyday beverages without the gimmicks.

We focus on sustainable sourcing and we believe in transparency and responsibility. While we know that every business has an environmental impact, we also know that we are taking responsibility for our operational impact.

Sēkwl isn’t just a beverage. It’s a better choice for you and the planet.

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