Why Sēkwl Is Part of the Mushroom Boom

By Matthew Eaton
Chief Beverage Officer, Sēkwl Beverage House

Walk down any grocery aisle or scroll through a wellness site, and you’ll see it — mushrooms are having a moment. From coffee to chocolate to sparkling beverages, functional mushrooms are showing up in delicious new ways. Axios’ Carly Mallenbaum called it a “mushroom boom,” pointing to a 450% surge in sales of mushroom‑infused foods and drinks since 2021.

This isn’t the same old button mushrooms on your pizza. Functional mushrooms — like Lion’s Mane, Cordyceps, Turkey Tail, Reishi, and Chaga — are known for their adaptogenic properties and potential wellness benefits. People are looking for natural ways to support focus, immunity, and resilience in their daily lives, and mushrooms fit the bill.

At Sēkwl, we’re proud to be part of this movement. We created our sparkling mushroom waters to be approachable, crave‑worthy, and worthy of your fridge space. Our mission? To take functional mushrooms out of the supplement aisle and put them into your everyday routine in a way that’s easy — and fun — to enjoy.

We pack each can of Sēkwl with 1,000mg of functional mushrooms, pairing them with real botanicals and organic ingredients to create bold, unexpected flavor profiles. No powders to mix. No pills to swallow. Just pop the tab, sip, and savor.

The mushroom boom isn’t just about novelty — it’s a sign of shifting consumer values. People want beverages that work harder for them: hydration plus function, flavor plus wellness. Sēkwl delivers all of that, without sugar‑loaded shortcuts or wellness buzzwords that don’t hold up.

We’ve found that many people are trying functional mushrooms for the first time through Sēkwl — and they’re surprised by how much they love it. That’s exactly why we started: to bridge the gap between curiosity and habit, helping more people discover the benefits of mushrooms in a way that feels joyful, not clinical.

Axios notes that the mushroom‑powered product trend isn’t slowing down anytime soon. With the global functional mushroom market projected to nearly double by 2032, we’re excited to see more people joining the journey toward functional wellness. The more mushroom‑powered products people discover, the more they understand their potential.

For us, the mushroom boom isn’t a fad. They’ve been used for thousands of years and this functional mushroom renaissance indicates a very bright future and return to prioritizing wellness. And Sēkwl is proud to be at the forefront, crafting a beverage that celebrates flavor, wellness, and a little bit of fun in every sip. Because we believe mushrooms matter — for your body, your mind, and your daily rituals.